To be seen you must be found! SEO is not a luxury, it is an essential!
In effect, Internet Marketing can be described in its simplest form as Search Engine Optimization. The elements thereof are all related tactics that drive the same objective – TO BE FOUND! To be seen, you must be found! To be found means increased traffic and increased sales.
Internet Marketing and SEO – Why you have to do it…
Everybody is searching on the internet; and less than 3% of users go beyond the first page
Being on the first page drives web traffic and therefore sales & profit
91% of internet users prefer natural search results when looking for a product or service
Even a loyal customer database is still searching your key phrases – so they are looking elsewhere too!
36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is far less expensive than traditional marketing methods which allows you to increase your profit whilst reducing your customer acquisition costs.
It is also much more effective because of its viral capacity and can be measured to the finest detail.