The Local Choice group’s main focus for 2020 is Disease Awareness campaigns that will be activated in all The Local Choice pharmacies on a monthly basis. This will help promote and educate both The Local Choice professionals and consumers on disease management.

There are 3 opportunities available per month and the campaign themes are listed in our Marketing Planner

In-store promo campaigns (Including DSTV)
R95 000 excl
National Broadsheet (Core – available in all stores)
Duration: minimum 4 weeks
Pack Shot & Price
Printed POS in-store
The Local Choice website advertising
Social Media advertising
Broadsheet advertising on all Facebook pages
The Local Choice website advertising – web banner and product special page
Broadsheet products displayed on gondolas in all stores with POS material
In-store promo campaigns (Including Radio: Jacaranda, KFM, OFM, East Coast Radio)
R85 000 excl
National Broadsheet (Core – available in all stores)
Duration: minimum 4 weeks
Pack Shot & Price
Printed broadsheets in all stores
Product specific Social media post on all Facebook pages
The Local Choice website advertising
Broadsheet products displayed on gondolas in all stores with POS material
 
 
3. In-store promo campaigns (Including TV and Radio)
R150 000 excl
National Broadsheet (Core – available in all stores)
Duration: minimum 4 weeks
Pack Shot & Price
Printed broadsheets in all stores
Product specific Social media post on all Facebook pages
Broadsheet products displayed on gondolas in all stores with POS material