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Business to Business Advertising Solutions

Buyer’s Choice Wholesale Promotion

Our wholesale promotion runs parallel with our trade promotions monthly.

Printed copies, and digital version are distributed. Design can be customised to suit advertiser’s unique brand needs.

Bookings: Jan Bester
jan@cjmarketing.co

From:
R 5 000

BROWSE PACKAGES

One-Day Specials

  • Wow Wednesdays Product Campaign to al CJD customers via email, telesales and CJD Sales Team Channels.
  • Month-End Madness
    Product Campaign to al CJD customers via email, telesales and Rep channels.
FREE
Subject to claw-back / discount negotiations.
Bookings: Sarlia Pretorius
sarlia@cjpharm.co.za

The Script Pharmacy Magazine

Content is health theme and industry driven as the Script is exclusively for pharmacies and not distributed to consumers. An ideal channel for; SEP lines, official communications like launch letters etc.

Bookings: Jan Bester
jan@cjmarketing.co

From:
R 4 400 excl.

Service to Supplier

  • Brand Activations
    – Introductory Email
    – Website Feature Banner
    – CJD Sales Team Channels
  • Telesales Drives
    – Call Centre Sales Drive
    – CJD Sales Team Channels
FREE
Subject to claw-back / discount negotiations.
Bookings:
Sarlia Pretorius
sarlia@cjpharm.co.za

EXCLUSIVE OPPORTUNITIES

Franchise meetings & Business Advisory Group Meetings

Franchise and Business Advisory Group meetings are hosted during the year to discuss important franchise matters and opportunities for The Local Choice pharmacies. A Company has the opportunity to sponsor this 1 day event. The sponsoring company can address the group in an exclusive 1 hour education session of the sponsoring company’s product and or services.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

P.O.R

CPD sessions / Educational programs

As expected, the regulations relating to continuous professional development (CPD) have been published by the South Africa Pharmacy Council in the Board Notice 174 of 2019, on 27 September 2019. CPD’s and educational programs can be tailor made through the Pda Training Academy which is offered to all The Local Choice pharmacies.

Course Customisation:
Hanna Du Plessis
hanna@pdacademy.co.za

Booking Enquiries:
• Rachelle Campbell
rachelle@thelocalchoice.net
• Hanna Du Plessis
hanna@pdacademy.co.za

From:
R 4 000

Sponsorship of The Local Choice newsletter (Local Voice)

This is a quarterly The Local Choice newsletter to all the franchisees informing them of new business initiatives, operational elements, clinical information, new products or new company information. The Local Voice is sent to all franchisees via email and companies have the opportunity to advertise new products and/or services.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 1 500

Franchise Internal Dashboard

mytlc.co.za

The target audience for the Pharmaceutical and Dental companies is predominantly The Local Choice professionals. The internal web portal can be used as a vehicle to advertise the sponsoring company’s products, benefits, news or events. A special partner’s link will be created on the web portal that only professionals will have access to the clinical information being advertised.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 1 500

Business Networking Events

CJD Customers

CJD Regional Market Days (DURBAN, DELMAS & CAPE TOWN)

Date TBC. CJD customers are invited to come and shop the industry’s hottest deals straight from your brand’s table in a market-style setup.

Booking Enquiries: Jan Bester
jan@cjmarketing.co

Price per table
R 10 000 excl.

CJD Supplier Appreciation Day 2020

Hosted in September each year. A special day from us to you, our valued partners. Our way of saying thank you! Subscribe to our mailing list for your your RSVP reminder.

RSVP’s open in July 2020
jan@cjmarketing.co
SUBSCRIBE

CJD Annual PGA (Pharmacist’s Golf Afternoon)

Hosted in November for CJD customers to come and join us for a spectacular day of golf.
Various co-branding marketing opportunities available.

Booking Enquiries: Jan Bester
jan@cjmarketing.co

Packages from:
R 5 000 excl.


EXCLUSIVE OPPORTUNITIES

Annual Franchise Conference

The Local Choice is currently planning the annual conference for 2020. This event will be hosted on 10 -12 September 2020. During this conference you will have the opportunity to engage with all the owner-pharmacists of The Local Choice; onsite ordering via CJ Pharmaceuticals will be available during the conference. More information will follow shortly.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

Packages From:
R 40 000 excl.

Annual Clinic Conference

The Local Choice clinic will host the first nurses conference. This event will be hosted on
13 – 14 March 2020.
For more information download our sponsorship request letter below.

Booking Enquiries:
René Ahllers
rene@thelocalchoice.net

Packages From:
R 2 500 excl.

DOWNLOAD LETTER

Consumer Advertising Solutions

In-store promo campaigns (retail)

Our main focus for 2020 is Disease Management awareness and education campaigns that will be activated in all The Local Choice pharmacies on a monthly basis. There are 3 opportunities available per month and the campaign themes are listed in the our MARKETING GRID

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net
VIEW PACKAGES

Consumer Retail Promotions

Product advertising is available in The Local Choice’ and Health Deals national, regional, coastal and inland broadsheets. Campaigns include online, social media, P.O.S and printed media. Chat to us for a tailored solution to support your brand’s unique needs.

Booking Enquiries: Jan Bester
jan@cjmarketing.co

From:
R 4 000 excl.

Rewards program Retail Campaign

One of The Local Choice group’s main business focus for 2020 will be the rewards program – Choice Card. The objectives of these campaigns are to gain more memberships in order to retrieve more valuable data that can assist with compiling more effective campaigns and sales strategies.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net Package Includes
VIEW PACKAGE

Health-mode Retail Promotions

Due to the diverse consumer market of The Local Choice, we offer African traditional medicines, herbal medicines and ethnic products in participating pharmacies. Companies have the opportunity to partner with The Local Choice when implementing these campaigns.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net
VIEW PACKAGE


Television Advertising Campaigns

The Local Choice is proud to announce that we’ve launched the first generic advertisement in September 2019 on various DSTV and E-TV channels. The generic advertisement will be activated for 4 months whereby it will follow with product advertisements thereafter.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 50 000 excl.


Radio Advertising Campaigns

Radio advertising has proven to be a very effective channel fo the group. We feature monthly adverts on the various regional and local community radio stations. Sponsoring companies can advertise their products and services in conjunction with The Local Choice to gain on the increased sales.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 15 000 excl.


Social Media Channels

Social media is an essential piece of The Local Choice marketing strategy. Social platforms help our suppliers to connect with The Local Choice consumers, increase brand awareness and boost sales.

Channels include: Twitter, Facebook, Instagram and Youtube.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 1 500 excl.


The Local
Choice website

www.thelocalchoice.co.za
Great for OTC (over the counter) medication, articles on disease management and FMCG promotions. Adverts can be hyperlinked to the sponsor’s website that will assist in educating the consumer on the general product and disease awareness information.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 1 500 excl.

Consumer Awareness Events


Health Lifestyle / Sport events

The Local Choice understands that community sports events are about way more than the physical exercise. They come with all sorts of good vibes for body, mind and spirit. The Local Choice hosts and participates in sport event to challenge the local communities to live a healthier lifestyle. Companies have the opportunity to partner with us in these events.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

R 1 500


Social Responsibility projects/events

We believe in being “part of it”: part of the global conversation and movement towards responsible business practices that create positive change in the world. We encourage our suppliers to partner with us in adding value to our local communities through projects and events throughout the year.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

P.O.R


New Store Launches

Launch events are celebrations of new beginnings for independent pharmacies that have joined The Local Choice group. We encourage FMCG, Pharmaceutical and Dental companies to participate and contribute to their special day – the first step to growth in the pharmacy industry.

Booking Enquiries: Rachelle Campbell
rachelle@thelocalchoice.net

P.O.R